• 52°

Smith takes smiles from lawns to Lay’s in new promotion

MADISON – A Madison man is expanding his commitment to help people at home so they can take a break and smile.

Rodney Smith Jr. has risen to pop-culture icon with his initiative, Raising Men Lawn Care Service, to motivate youth to mow 50 lawns in their communities. Now, his notoriety has grown with selection as a “Smile Ambassador” on bags of Lay’s snack chips for the “Smile with Lay’s” campaign.

The campaign directly benefits Operation Smile, an international medical charity that arranges for safe surgeries for individuals with cleft conditions.

“Smile with Lay’s reflects the true power of how a smile can change the world, beginning with one-on-one interaction with a stranger to lifechanging surgeries that Operation Smile (can) provide,” Kristie Magee Porcaro with Operation Smile said.

During the Smile with Lay’s campaign, Lay’s is converting millions of potato chip bags to feature the real smiles of 30 ‘ordinary’ people, like Rodney Smith, who are doing extraordinary actions in their communities.

The new Lay’s bags continue the brand’s mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile. The Lay’s Smiles packaging spotlights stories of the 30 Smile Ambassadors who help homeless, veterans, youth, elderly and more. Hopefully, their inspiring work will bring smiles to faces of people across the country, spokesperson Ashleigh Hernandez said.

COVID-19 concerns led to cancelling in-person production in Dallas, Texas for Smile Ambassadors’ VIP photo and video shoot. As an alternative, each Smile Ambassador captured self-portraits with their phones, and Lay’s professionally enhanced the amateur photos for transferring to chip bags.

“Lay’s has the power to reach millions of Americans every day,” Lay’s Marketing Vice President Sadira Furlow said. “Turning the Lay’s bag into a canvas to multiply that happiness factor is what makes the Smiles program so special.”

Another reason to smile is the return of three favorite chip flavors — Fried Pickles with Ranch, Hot Sauce (in partnership with Frank’s RedHot) and Kettle-Cooked Beer Cheese.

For more information, visit Lays.com.

Digital Version

Digital version of The Madison Record – April 21, 2021

Madison

Nick Samaras earns Eagle Scout rank with signage project at Madison elementary

Madison

Welcome, back! Members return to Madison Senior Center

Harvest

Hogan Family YMCA can boost children’s summer lifestyle, offers $0 join fee

James Clemens High School

Instrumentalists can improve talent at Madison Music Camp

Madison

Madison City Council members to hold town hall meeting Thursday, April 22

FRONT PAGE FEATURED

Cotton Row Run Moved To Labor Day From Traditional Memorial Day Date

James Clemens High School

Alabama Consortium for Technology in Education awards James Clemens

Huntsville

Alex Cole earns Eagle Scout rank with school beautification project

Huntsville

‘Into the Woods Jr.’ to unfold on Madison Academy campus

LIFESTYLES -- FEATURE SPOT

What’s the significance of red poppies? American Legion has answers.

James Clemens High School

Massachusetts Institute of Technology selects Yewon Lee for institute

Madison

Elementary students excel in play at State Scholastic Chess Championship

Harvest

Groups can apply for Master Gardeners grant for horticulture projects

James Clemens High School

Madison teens’ yearlong practice culminates in 2021 State Scholastic Chess Championship

FRONT PAGE FEATURED

Alabama State Games Offer Academic Scholarships

Bob Jones High School

Exploravision regional win goes to James Clemens

Bob Jones High School

Alabama State Games To Offer Academic Scholarships During Opening Ceremony

James Clemens High School

James Clemens shows its tech savvy in Science Olympiad

James Clemens High School

James Clemens Jets Press rates first at All American High School Film Festival

Digital Version

Digital version of The Madison Record – April 7, 2021

Bob Jones High School

Sam Uchitel at Bob Jones founds business for Madison CEO

Madison

City Chess Blitz Championship to decide victor on April 24

Bob Jones High School

Senior boys can apply for Alabama Boys State

x