MADISON – An imaginative fundraiser with Halloween flair will debut on Oct. 23 and promises to attract ugly, wart-nosed conjurers as the featured celebrities.

The inaugural Madison Witches Ride, Roll & Stroll will feature local enchantresses from 2 to 6 p.m. in a fun-filled, two-mile bike ride (or walk, if the witch prefers) at Palmer Park.

Witches will ride their brooms or bikes, parade their pets from their evil castles and stroll through Palmer Park. They will bring Halloween cheer as they throw candy to hundreds of onlooking children along the route.

Madison Visionary Partners is hosting Madison Witches Ride as a fundraiser to benefit the renovation project for Kids Kingdom playground.

The event will assemble residents for a worthwhile cause. What better way to express your Halloween spirit while helping Madison children to have a new playground?

After the witches take flight, the festivities won’t end, because organizers are arranging a Black Hat Block Party and the Barks & Boos Pet Parade, which is open to all furry friends from the witch’s lair (your home).

Registration opened Sept. 1. All witches are welcome, from the good to bad, sweet to spooky, goofy to gorgeous.

Remember in “The Wizard of Oz” that Glinda, the Good Witch, was pretty and immaculate in her sequined gown? And that’s compared to the Wicked Witch of the West with her green complexion and crooked nose. Which witch will win?

Organizers encourage friends to dress alike in a Witch Squad or possibly ‘fly solo’ with your own creative masquerade. All sorts of witches are welcome.

To register, visit mvpmadison.org/madison-witches-ride. At that site, individuals also can register their pet for the Boos & Barks Pet Parade. Registration fees are $50 for witches and $25 for pets.

For more information, visit Facebook/Madison Witches Ride.