• 52°

Russell introduces drones as viewing medium for real estate properties

A drone takes flight from a neighborhood street to take photos of a real estate holding in Huntsville. (CONTRIBUTED)
A drone takes flight from a neighborhood street to take photos of a real estate holding in Huntsville. (CONTRIBUTED)

HUNTSVILLE, MADISON – A local real estate broker has incorporated the 21st-century technology of drones into the business of showing properties.

Russ Russell Commercial Real Estate in Huntsville has signed an agreement with Sky View LLC for aerial photographic services. A small, unmanned aerial vehicle (UAV) or drone takes the photographs.

“Huntsville doesn’t wait when it comes to technology,” publicist Kimberly Ballard said. “Even though the Federal Aviation Administration (FAA) has not finalized its rules and regulations for drone use, local business owners like Russ Russell are leading the way in utilizing drone technology. It’s catching on quickly.”

“When I see technology that is so new, and there are few if any regulations surrounding it, that tells me it is groundbreaking,” Russell said. “Drone operators like Sky View believe there should be regulations, but currently, the law is ambiguous.”

Drones offer a new, cost-effective tool for improved marketing with real estate holdings. “Drones are significantly less expensive than hiring an aerial photographer and an airplane. Panoramic capabilities give the potential buyer a better understanding of the space and layout,” Russell said.

In addition, an aerial view reveals more details than a photograph or other image taken from the ground.

Sky View founder Max Lee said aerial pilots charge about $300 per hour. A fixed-wing plane costs about $200.

“I charge $85 an hour,” Lee said. He takes photos at a much lower elevation, giving better perspective and more detail. Lee’s company uses “self-subscribed, common-sense regulations that make their work safe and non-controversial.”

Potential clients can click a drone’s aerial video and photos to see a property’s size and layout. “For me, it’s a pre-qualifier. It prevents us from wasting time showing properties that don’t meet a client’s base criteria, like size or location,” Russell said.

Russ Russell Commercial Real Estate has acquired the largest number of commercial real estate listings in North Alabama. For more information, visit russrussell.com.

James Clemens High School

Instrumentalists can improve talent at Madison Music Camp

Madison

Madison City Council members to hold town hall meeting Thursday, April 22

FRONT PAGE FEATURED

Cotton Row Run Moved To Labor Day From Traditional Memorial Day Date

James Clemens High School

Alabama Consortium for Technology in Education awards James Clemens

Huntsville

Alex Cole earns Eagle Scout rank with school beautification project

Huntsville

‘Into the Woods Jr.’ to unfold on Madison Academy campus

LIFESTYLES -- FEATURE SPOT

What’s the significance of red poppies? American Legion has answers.

James Clemens High School

Massachusetts Institute of Technology selects Yewon Lee for institute

Madison

Elementary students excel in play at State Scholastic Chess Championship

Harvest

Groups can apply for Master Gardeners grant for horticulture projects

James Clemens High School

Madison teens’ yearlong practice culminates in 2021 State Scholastic Chess Championship

FRONT PAGE FEATURED

Alabama State Games Offer Academic Scholarships

Bob Jones High School

Exploravision regional win goes to James Clemens

Bob Jones High School

Alabama State Games To Offer Academic Scholarships During Opening Ceremony

James Clemens High School

James Clemens shows its tech savvy in Science Olympiad

James Clemens High School

James Clemens Jets Press rates first at All American High School Film Festival

Digital Version

Digital version of The Madison Record – April 7, 2021

Bob Jones High School

Sam Uchitel at Bob Jones founds business for Madison CEO

Madison

City Chess Blitz Championship to decide victor on April 24

Bob Jones High School

Senior boys can apply for Alabama Boys State

Madison

VBC says scams targeting ticket seekers increasing, explains how to avoid them

Madison

State open records bill clears Senate committee

Madison

‘Essential business’ bill goes to governor

Madison

EDITORIAL: Fighting COVID-19 will require personal responsibility when mask mandate expires

x