Tyrone Reeves Jr. chooses men and women’s apparel at designer trade shows for his store, Aroma of Madison. (CONTRIBUTED)

MADISON – Aroma of Madison can help to dress men and women in a look that inspires confidence and locks in style.

Tyrone Reeves Jr. is the sole owner of the new clothing store in Village Shoppes of Madison, 12060 County Line Road, Suite G in Madison. “Aroma of Madison LLC has several phases in which the store is part one,” he said.

Currently, Reeves is on active duty with the military. “I have no experience in retail clothing, but I have 11 years experience with logistics in the Army,” Reeves said. “The name Aroma was derived from the different phases of our business plan that leads to the opening of a hookah lounge.”

His motivation to open the store involved market research “conducted in Washington D.C., Italy, Germany, Korea and Chicago that challenged the conventional shopping environment offered by the traditional retailers in the Huntsville/Madison area.”

Reeves hand selects apparel for both men and women at various designer trade shows in different markets within the United States. “Gourmet Footwear is the leading brand of shoes that we currently offer at Aroma,” he said.

Styles in women’s clothing at Aroma ranges from business casual to comfortable evening wear.

“Aroma currently offers you more than just merchandise when shopping,” Reeves said. “We offer an experience that can’t be easily duplicated with the local market. We offer rare pieces, along with wine to all customers over the age of 21 after 5 p.m.”

Store hours at Aroma of Madison are Wednesday through Friday from noon to 8 p.m. and Saturdays from noon to 9 p.m. “Our current popular event is the photography offered on Saturdays that allows customers to try on their clothing and take pictures with our professional photographer on-site,” Reeves said.

For more information, call 256-970-8827 or visit aromaofmadison.com, Facebook/Aroma of Madison or Instagram Aroma_Of_Madison.