The Salvation Army short of reaching fundraising goal, seeks community support
HUNTSVILLE – With only six days remaining until Christmas, The Salvation Army is asking for the community’s support to help meet its fundraising goal of $150,000 for the 2023 Red Kettle Campaign. “We are $20,000 short of that goal” states Major Richard Watts, Commanding Officer of The Salvation Army. The annual campaign is the organization’s primary fundraiser, which provides year-round assistance to community members experiencing unforeseen crises or financial hardship.
“This year has been challenging for many individuals and families in our community as the cost of living has outpaced wages,” said Major Watts. “We have seen a sharp increase in requests for food, rent, and utilities assistance.”
The organization served over 80,000 clients last year, helping individuals and families to remain in their homes, find safe shelter, feed their families, and afford essential utilities. “I am optimistic our community will continue to donate generously in the remaining days to support our mission to serve our neighbors when they need it most. Every contribution, regardless of size, has the potential to transform a life.”
Although The Salvation Army will have one less day to fundraise using Red Kettles, as Christmas Eve falls on Sunday, online giving is available 24 hours a day at www.salvationarmyalm.org/huntsville Also, contributions may be mailed or dropped off at 2114 Oakwood Avenue, Huntsville, AL 35810.
“The Salvation Army is extremely grateful for the support of our community,” said Major Watts. “Every dollar raised stays local to provide meals to families in need, keep the power on for seniors struggling to pay utility bills, and offer a pathway to stability and hope for struggling individuals throughout the year.”
To volunteer, donate, or learn more about how you can support The Salvation Army this Christmas and beyond, visit
www.salvationarmyalm.org/huntsville or call (256) 536-5576.
About The Salvation Army
The Salvation Army helped nearly 24 million people in 2023 overcome poverty, addiction, and spiritual and economic hardships by preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination in nearly every zip code. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more, The Salvation Army is doing the most good at nearly 7,000 centers of operation around the country. For more information, visit salvationarmyusa.org.